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Great faces start
with a good foundation

Foundation can be a scary idea to some, conjouring images of heavy mask-like makeup and bring fear that it will look fake. That was old school. Foundation no longer looks like dried pancake batter. It is natural and comes in many beautiful natural shades.

When you think of the whole reason why women wear makeup in general, it's to look more beautiful and to look as though they have silk and smooth skin. Women yearn to have great-looking skin and by using foundation, it's the surest way for those women to get the skin they want.

First, you need to know your skin type. The information below will go into detail on how to select the appropriate foundation for your particular skin type.



Oily or Acne-prone skin:

Mineral powder foundations are the best choice. These formulations are typically loose powders generally containing no perfumes, talc, alcohol, dyes, oils or preservatives, which makes them one of the hottest, natural and safest beauty trends.

Their light, breathable textures can minimize the appearance of imperfections and provides coverage depending on how thick they are applied. You can concentrate coverage where you need it and blend into areas where you don’t, resulting in the illusion of near-perfect skin. The mineral complex on which these formulas are built also has natural oil-absorbing properties making it the perfect choice for oily skin.

Sensitive skin
Best choice: Once again, mineral makeup is best as many formulas have a soothing effect on the skin. This benefit, along with its excellent coverage, has made mineral makeup the perfect choice for the med spa industry as it effectively conceals the redness that occurs in the aftermath of certain medical procedures.

Normal or combination skin

Women with normal or combination skin will have a broader range of choices.

In additon to mineral, good liquid foundations come in many variations such as: oil-free, waterproof, smudgeproof and longwearing, and provide light blendable coverage. For long days, the performance of the long-wearing brands is great, but the ingredients creating this durability have been known to cause slight skin irritation in women with sensitive skin.

Dry skin

Best choice: Cream-based foundation or a moisture-rich liquid foundation. These types of textures are creamier and will "plump up" skin to minimize that dry tight feeling. It offers a medium to maximum coverage. Also, some foundations contain Sodium Hyaluronate (also referred to as hyaluronic acid). It is an ingredient which has been used for years in skin creams. It re-hydrates the skin and reduce the appearance of fine lines.

For a lighter coverage, a tinted moisturizer is another good choice. To “set” either a cream based formula or a tinted moisturizer, try a light application of a mineral makeup powder applying it sparingly on top of the foundation. These powders, which are great foundations for many skin types, tend to make dry skin even dryer when used directly on the skin, but their light formulas work nicely as a powder.

Mature skin

Best choice: Mousse or whipped foundation. It's good for all skin types, but especially nice for those with mature skin because of its tendency to go on smoothly and evenly instead of accumulating in the facial lines. This type of foundation is also easier to apply so you have more control. The mousse form comes in a spray or aerosol-type can, like whipped cream, whereas the whipped variety usually comes in a jar.

The right foundation color

Now that you have an idea as to the type of foundation you would like to use, you need to find the RIGHT TONE. Selecting the proper shade is OF ULTIMATE IMPORTANCE. To make sure you pick the right shade.... Take a mirror and stand by a window once you have tested a foundation. If it's the right shade, you should not be able to see any color. The foundation should NOT stand out. It should blend right in to your natural skin color. Also, keep in mind that most skin tones sport a yellow-based tone. A foundation with a yellow tone suits most skin types. One other thing...please, please, please, do NOT pick the "special of the day" foundation or try to save a few bucks on this type of product. This is NOT an area where you want to save money. Purchase a good quality product. It's not worth taking chances on something that is being applied EVERYWHERE on your face.

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