Head & Shoulders has taken out a $1 million Lloyds of London policy protecting their spokesperson, Pittsburgh Steelersâ€™ Troy Polamaluâ€™s famous ringlets.
â€œItâ€™s like J.Loâ€™s insured butt!â€ he jokes, comparing the famous urban legend surrounding the singerâ€™s derriere to learning about his own very real insurance policy.
The beauty brand has reason to keep Troyâ€™s 35″ tresses under lock and key: Women and men across America are desperate for the secret to those Samoan curls, with some of his manliest teammates even trying to score the secret.
â€œOne guy in particularâ€¦ is stealing all of my Head & Shoulder products,â€ he laughs.
Taking 45 minutes pregame to care for his hair has become a ritual for the all-pro safety, who explains, â€œItâ€™s correlated to what a warrior in the past would do to prepare for war.
You have the Mongolians, the Japanese Samurai, the Spartansâ€“all of these warriors with long hairâ€¦and in that way you can almost get into the mind-way, preparing for some type of battle when you are doing your hair.â€
After eight years without so much as a trim, would Troy ever consider cutting his signature locks? â€œWith this big hair insuranceâ€“I donâ€™t think so!â€ he says